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Concept Narrative
Our Brand Story
Matthew started his professional life as chef, spending the first 15 years of his career working alongside some of the UK’s leading culinary talents. Increasingly drawn to patisserie and bread-making, he set up his first bakery business in 2000 before opening Bread Ahead at Borough Market in 2013. Today, Bread Ahead makes fresh bread daily, supplying the market stall and a number of local restaurants.
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Service Narrative
Our Brand Values
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Menu Narrative
What we’re known for
There are certain key principles that define Bread Ahead bakes; traditional craft baking, seasonality and simplicity. Our bakes are the epitome of comfort food, from the everyday to that weekly treat. Each item feels familiar yet special, the kind of thing you crave, remember, and come back for again and again
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Concept Direction
Where we’re going
Bread Ahead is growing with purpose. We’re building a business that invests first and foremost in people. Training our teams, developing skills and creating clear pathways for learning and progression. Education underpins everything we do, from how we bake to how we serve our communities.
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Franchise Information
Design, Construction and Operations
Over the years we’ve tried and tested several different retail models. Here we’ve defined the leading models at Bread Ahead, each complimenting the neighbourhood it serves.
We believe that every space should be treated on an individual basis. However, there are certain key features that all of our retail sites wil share. The layout is critical to the customer experience, the first impression is everything and we like to make sure it’s a memorable one.
